He might have been a lead character

He might have been a lead character in an airport novel. His jaw was granite hard and stubbled, his t-shirt tight across wide shoulders and chest. If he sensed injustice, his flint-blue eyes would flash fire, his biceps tighten and, as his fists clenched, the scars on his knuckles would whiten. He looked up at the clock.

Two men the size and shape of tapered wardrobes walked slowly into the bar. They stopped. One smiled. “Hello Fluffy.”

You should eat more

“I often feel sad. I want to be happier.”
“You should eat more lobster.”
(Sponsored by the Lobster Marketing Board)

“I ate more lobster and I’m less unhappy. But still a little unhappy.”
“Try smiling even when you don’t really feel like it.”

“I’ve tried smiling when I don’t really feel like it and still feel sad. And a bit of an idiot.”
“Of course! Wear this hat.”

“Thanks but I still looked a grinning idiot. And I’m no happier.”
“Try flipping a coin as you walk down the street. Take the hat off.”

“I lost the coin. And my wallet. So I can’t afford to buy any more lobster. Sad.”
“Save up! Save up for lobster!”
(Sponsored by the LMB)